Creating Uniforms That Last: Inside the Design of Grab’s Custom Enforcement Jackets

Grab is one of Southeast Asia's largest technology companies, initially known for ride-hailing services, but it has expanded into food delivery, digital payments, and other financial services. As of today, Grab operates in multiple countries across the region, including Singapore, Indonesia, Malaysia, and Vietnam, offering a broad range of services that aim to meet users' everyday needs.

The Grab Enforcement Team Custom Jacket by Apparel Empire:

For this project, Grab sought a custom jacket design for their Enforcement Team to create a uniformed and professional look that aligns with their brand identity. Apparel Empire delivered a solution that not only met the aesthetic requirements of the brand but also prioritized functionality and comfort for the team members who wear the jackets daily.

Brand Pantone Color Matching: The jackets were designed with Grab’s signature green, using precise Pantone color matching to ensure brand consistency. This element ties in closely with Grab's visual identity, ensuring that team members are immediately recognizable, whether on foot or in a vehicle. The green color not only serves the brand but also enhances visibility, which is crucial for enforcement teams in crowded urban settings.

Custom Embroidery Patches: Each jacket includes high-quality embroidery featuring the Grab Enforcement Team logo, offering a polished and professional finish. Embroidery is known for its durability, making it a suitable choice for uniforms that require frequent washing and heavy-duty use. It ensures that branding stays intact over time without fading.

Waterproof Pouch Design: Another essential feature of this jacket is the waterproof pouch, thoughtfully integrated to accommodate modern needs, such as holding devices like smartphones. Given that enforcement teams work outdoors and often in unpredictable weather conditions, this feature helps protect personal belongings from rain or splashes, enhancing the overall functionality of the jacket.

Reflective Striping for Visibility: Safety was a critical consideration in the design. Reflective strips were strategically placed across the arms and body of the jacket, ensuring the wearer is visible even in low-light conditions. This feature is particularly useful for enforcement team members who may be working at night or in dimly lit environments.

Durable Material Construction: The jacket is made from durable, lightweight, and breathable fabric, ensuring comfort during long working hours. The white base color paired with green accents creates a striking contrast, helping Grab’s team stand out without sacrificing comfort.

How This Design Benefits Grab’s Enforcement Team:

By customizing the jacket to include these practical features, Apparel Empire ensured that Grab’s Enforcement Team is well-equipped for daily operations. The combination of visibility, comfort, and protection from the elements empowers team members to perform their duties efficiently while representing the brand cohesively.

The addition of brand-matching elements, along with durable, functional features, further enhances the jackets' wearability and appeal, making them an integral part of the team’s uniform.

In summary, Apparel Empire successfully delivered a jacket that embodies the professionalism of Grab’s Enforcement Team while catering to the demands of their job, from ensuring comfort to enhancing visibility in various environments.